"Buy Pure Kannauj Attar Online – Ruh Gulab, Ruh Khus & Mitti Attar"

Perfume Capital of India

Kannauj, located in Uttar Pradesh, is one of India's oldest and most historically significant cities. Known as the "Perfume Capital of India" and formerly referred to as "Kanyakubja" or "Grasse of the East," it has been a major political, cultural, and economic hub for centuries.

Ancient & Medieval Period:

. Kannauj was a prominent city during the Gupta Empire (4th-6th century CE) and later became the capital of Emperor Harsha's kingdom (7th century).

• It was a major center of the Tripartite Struggle (8th-10th century) between the Gurjara-Pratiharas, Palas, and Rashtrakutas for control over northern India.

• The city was a thriving hub for Brahminical learning, Buddhism, and Jainism.

Mughal & British Era:

• Kannauj was known for its attar (traditional perfumes) industry, which flourished under the Mughals.

• During British rule, it remained an important trade center for perfumes, tobacco, and handmade pottery.

Post-Independence:

• Today, Kannauj is renowned for its traditional perfume (ittar) industry, which has been preserved for generations.

Business & Economic Significance

Kannauj is globally famous for its perfume (ittar) industry, but it also has other key business sectors:

Perfume (Ittar) Industry

• Kannauj produces natural perfumes extracted from flowers, herbs, and spices through traditional deg and bhapka methods.

• Major fragrances include rose, jasmine, saffron, sandalwood, and musk.

• The industry supports thousands of artisans and exports to the Middle East, Europe, and Southeast Asia.

Agriculture & Tobacco

• The region is fertile, producing wheat, rice, sugarcane, and mentha (mint oil).

• Kannauj was historically known for tobacco farming and chewing tobacco (kimam) production.The region is fertile, producing wheat, rice, sugarcane, and mentha (mint oil).

• Kannauj was historically known for tobacco farming and chewing tobacco (kimam) production.

History of Kannauj Perfumes

• Ancient Roots: Kannauj’s perfume-making tradition dates back over 4,000 years, with mentions in Ayurveda and Mughal chronicles.

• Mughal Influence: The Mughal emperors, particularly Jahangir and Noor Jahan, patronized Kannauj’s attars (natural perfumes).

• British Era: The industry survived colonial rule, supplying essential oils to Europe.

Traditional Perfume-Making Process

Kannauj’s perfumes are 100% natural, made using ancient deg-bhapka (hydro-distillation) techniques:

• Deg (Copper Still): Flowers/herbs are boiled in water.

• Bhapka (Receiver): Steam carrying fragrance is cooled in a bamboo pipe.

• Base Oil: Sandalwood or sesame oil captures the essence.

• Aging: The ittar matures for weeks to enhance aroma.

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